What's the Deal With Goji?

Goji berries are reputed to have significant natural anti-aging properties, and in the past few years this has been confirmed with a flood of scientific data and anecdotal evidence. The berries are also extremely high in nutrients and antioxidants and contain numerous highly beneficial agents that are quite rare to find in foods, especially together in one source. Although goji juice and goji berries have been a large part of traditional Asian medicine for countless generations, they did not make their way to the West until just recently, and have only now begun to make their way into the mainstream.

Goji berries grow naturally in the pristine valleys of the Himalayan Mountains in Tibet and inner Mongolia.

If you've done any research on goji juice you're sure to have heard some pretty outrageous claims that may seem a bit on the unbelievable side. We don't intend to make any such claims here, only to give you the facts about goji juice striaght up. There have been many scientific studies carried out on different aspects of the Lycium species (goji's latin name), with some truly interesting results. Scientists have been attracted to numerous things about the goji berry, including its unparelled nutritional qualities in terms of vitamin, mineral and protein content, as well as its extremely high antioxidant levels and other unique cancer fighting and anti-aging attributes. You can learn more about studies carried out on the berries and find some general information in our Goji Juice Research section.

The history of goji juice and goji berries is quite interesting in itself. For thousands of years the berries have been known in traditional Asian medicine to have highly beneficial healing properties. Indeed, in their native areas it is true that there are actually yearly celebrations held in goji's honor. Many of the people in some areas of Tibet and elsewhere who regularly eat the berries are known to commonly live to be over 100 years old with no health problems (their lifestyle no doubt has a key role in this as well). To learn more about the history and the discovery of goji berries, the rising popularity of goji juice throughout the West and the rest of the world, and more general information to help you decide whether or not to invest in goji berries, check out our Goji Juice Story section.