The Home of Healing Plants

The Himalayas, in addition to their pristine beauty enjoy a very diverse landscape. The climate and geology of this region is quite unique and replicated no where else in the world. Imagine the purity of the air and the intensity of the sun found atop the world’s highest altitude on Mt. Everest. Far below in the valleys, the soil is very nutrient rich having formed many years ago in this distinctive landscape which enjoys the best that nature has to offer.

The Himalayas boasts over 18,000 species of exotic plants, many of which are unique only to this unspoiled location. These plants add an unrivaled aesthetic beauty to the Himalayas and over 8,000 of the native plants are thought to have healing and health sustaining qualities. The health benefits of many of these species of plants have been passed down through the generations dating back to ancient times. There is ample evidence of the use and benefits of Goji since early civilization of man.

The Himalayans, the first natural healers, utilized much of their abundant natural resources to promote health and well being. The Himalayans traded healing wisdom with Chinese herbalists and those from Tibet and India as well. The knowledge and tradition of Goji has been cultivated and practiced since ancient time and subsequently spread to other areas of Asia. To reap the benefits of this healing plant, the Goji vine has been transplanted across regions of Asia along with the tradition and knowledge behind Goji.

What's the Deal With Goji?

Goji berries are reputed to have significant natural anti-aging properties, and in the past few years this has been confirmed with a flood of scientific data and anecdotal evidence. The berries are also extremely high in nutrients and antioxidants and contain numerous highly beneficial agents that are quite rare to find in foods, especially together in one source. Although goji juice and goji berries have been a large part of traditional Asian medicine for countless generations, they did not make their way to the West until just recently, and have only now begun to make their way into the mainstream.

Goji berries grow naturally in the pristine valleys of the Himalayan Mountains in Tibet and inner Mongolia.

If you've done any research on goji juice you're sure to have heard some pretty outrageous claims that may seem a bit on the unbelievable side. We don't intend to make any such claims here, only to give you the facts about goji juice striaght up. There have been many scientific studies carried out on different aspects of the Lycium species (goji's latin name), with some truly interesting results. Scientists have been attracted to numerous things about the goji berry, including its unparelled nutritional qualities in terms of vitamin, mineral and protein content, as well as its extremely high antioxidant levels and other unique cancer fighting and anti-aging attributes. You can learn more about studies carried out on the berries and find some general information in our Goji Juice Research section.

The history of goji juice and goji berries is quite interesting in itself. For thousands of years the berries have been known in traditional Asian medicine to have highly beneficial healing properties. Indeed, in their native areas it is true that there are actually yearly celebrations held in goji's honor. Many of the people in some areas of Tibet and elsewhere who regularly eat the berries are known to commonly live to be over 100 years old with no health problems (their lifestyle no doubt has a key role in this as well). To learn more about the history and the discovery of goji berries, the rising popularity of goji juice throughout the West and the rest of the world, and more general information to help you decide whether or not to invest in goji berries, check out our Goji Juice Story section.

Why is Goji Juice good for you?

• Goji berries contains 500 times more vitamin C per ounce than oranges.
• Goji berries have more beta carotene than carrots.
• Vitamins B1, B2, B6, and E. Goji Berries are an excellent anti-oxidant food!
• Contain 18 amino acids (higher than bee pollen).
• 21 trace minerals the main ones being zinc, iron, copper, calc, germanium, selenium, and phosphorus.
• Linoleic acid.
• Provides antioxidant protection. In Oriental medicine, they are said to correct chi deficiency.
• Mature fruits contain about 11 mg of iron per 100 grams, beta-sisterol, linoleic acid (a fatty acid), sesquiterpenoids (cyperone, solavetivone), tetraterpenoids (zeaxanthin, physalin), and betaine (0.1%).
• Goji Berries contain polysaccharides.